If your website looks pretty but doesn’t perform, this one’s for you.

As a web designer and digital strategist for women-led brands, I see the same mistakes over and over—costing smart entrepreneurs visibility, leads, and money. Let’s fix that. Here are five common website mistakes that are holding you back—and how to clean them up so your site finally starts converting like it should.

1. No Clear Call to Action (CTA)

You can’t convert if people don’t know what to do.
Whether it’s “Book a Call,” “Shop Now,” or “Download the Freebie,” your CTA needs to be bold, visible, and repeated.

Fix it: Place a clear CTA above the fold, throughout your site, and at the end of every page.

2. Too Much Copy, Not Enough Clarity

You’re not writing a novel—you’re guiding a decision. Long paragraphs and jargon push people away.

Fix it: Simplify your copy. Use short, punchy sections, bold headlines, and break it up with visuals.

3. Your Brand Looks Inconsistent

If your colors, fonts, and tone are all over the place, it kills trust.

Fix it: Stick to a solid brand guide. Use 2-3 fonts, a cohesive color palette (hello, electric pink ), and one confident voice across the board.

4. Your Site Is Slow or Unoptimized

People will bounce if your site takes forever to load—especially on mobile.

Fix it: Compress your images, ditch unnecessary plugins, and run your site through speed tests like GTMetrix or PageSpeed Insights.

5. It’s All About You (Not Your Ideal Client)

Your site shouldn’t read like a resume. Visitors care about what you can do for them.

Fix it: Shift your copy from “I” to “you.” Speak to their problems, goals, and transformation.

Ready to stop guessing and start converting?

This is exactly what I fix inside my Website in a Day offer. One day. One powerful transformation.
Let’s turn your site into a bold, strategic brand asset that books you dream clients.
Book a Vision Call